4 SEO Answers Your Development Team Needs in 2015

As we move into 2015 we have a responsibility as SEOs to positively shape the outcome of any Web development project we’re a part of. That means providing answers to questions posed by stakeholders and the developers about the current state of search. It’s critical that we do everything we can to ensure sites in 2015 are built according to proper technical SEO standards, that the site is set up to drive traffic, and that site performance can be measured.

What Are the Basics of Mobile-Friendly SEO?

Designers have been preaching the importance of mobile-friendly websites for a long time, so you shouldn’t have to convince anyone that mobile-friendly from a search perspective is a good idea. But it’s not just about creating an aesthetically pleasing mobile site, however - you need to build a site that has a quick load time, proper technical setup (such as mobile sitemaps), and fits a number of other criteria in order to stay in compliance with Google’s mobile-friendly standards. Your development team has enough they need to learn on their own; it’s your job to help them stay ahead of mobile trends in 2015. Google has tipped its hand regarding the importance of mobile UX, and it is only going to become smarter about how it rewards mobile-friendly sites for providing a better user experience. Your business’ goals are going to change as users become even more mobile. Stay one step ahead by understanding what your team needs to do to ensure it’s prepared.

What Should We Do About Local Search?

With the Pigeon algorithm rolling out in July of this year, you know there is more to come for local search in 2015.
Local business websites can always be tricky, but your developers need to ensure that your businesses name, address, and phone number (NAP) appear in HTML on your site so they can be crawled by Google. If you rely on local business and have a storefront, include NAP information in your business’ header and footer. You should also encourage developers to become familiar with setting up local business schema data, which can help your site provide better information, such as hours of operation and reviews, to search engines and users in search results.
Local SEO will continue to be a major challenge, so it's vital that your development team builds a solid SEO foundation for any new website.

Should This Site Use HTTPS?

2014 was the year of the data breach, so you can bet that many websites will continue the switch to HTTPS in 2015. Providing users with a secure connection may not seem important for every page on your site, but adding HTTPS as a ranking signal is merely Google’s latest step in security for its users.
Sure, studies so far seem to show that HTTPS has not impacted rankings for sites, but this isn’t something that Google is going to backpedal on. You should keep yourself educated about Google’s perspective on HTTPS to be sure you’re helping your development team make an informed decision about whether or not a particular site should use HTTPS.
Though HTTPS should only minimally impact page load times, your development team will have to balance security needs against image compression to ensure Google doesn’t penalize your site for slow load times.

How Will We Track Results?

Hopefully you’ve answered this question in 2014, but the nuances of your response should continue to evolve in the coming year. It’s becoming critically important that sites are set up properly to track user behavior and conversions if they aren’t, how do we know what we’ve built is working?
Your developers should absolutely know how to insert Google Analytic tracking code, but you should also emphasize the value of having a working knowledge of testing tools like Visual Website Optimizer so they can identify CTAs, forms, or other elements of a site that should be tested.
Marketers may be responsible for a website’s performance after it’s built, but it takes proper setup from the beginning to ensure we’ll get the data we need to make educated decisions about future iterations to a site.
SEO and website user experience have become increasingly linked, so 2015 should be a year where the marriage between SEO and Web development grows even stronger. By nature, people who work in technology are hungry for information and results; you can strengthen the relationship between SEO and development by having solid answers to the questions developers may ask you in 2015 (or, better yet, by answering for them before they have a chance to ask).

Chose Best Web Design Firm for Your Website Designing

These days, picking the best web design firm is a difficult task as there has been an increment in the quantity of web originators. This world is presently a position of rivalry and each entrepreneur needs to make a space in this business world. Everybody searches for a web outline firm that can give a site, which serves to make business on the web.

It is imperative to do a careful examination to discover the most suitable web design services. One ought to check how it functions and how committing it is towards its occupation. On web, you can discover a web design firm by taking a gander at the locales that the firm has made. These specimen destinations will provide for you a thought regarding the kind of work that the firm does and you can likewise check whether it matches your online needs and objectives. You can get the rundown of firms from your companions and close acquaintances on the off chance that they are included n online business. Then again, make beyond any doubt that you precisely look at the work of all these organizations keeping in mind the end goal to discover whether they live up to your desires or not. This is on account of what your companions like may not be ideal for you as everybody's temperament of business shifts from others.

Numerous individuals settle on their choice of picking a web design firm by the years of experience, which is not right. Another web outline firm may have more mastery than the one, which is working since years. Abilities and ability are the preeminent gimmicks that assistance in settling on the right choice. A web design firm contracts many web designers and it is not simple to have a direct contact with them, particularly if the firm is running business on an expansive scale. From the get go, it is ideal to manage the business official by exhibiting your prerequisites so he or she can completely comprehend what you truly need. The official will then impart your prerequisites to the web designers in the simplest way that could be available.

After the examination, in the event that you feel that the necessities of the web design firm are not a best fit for you, then it is ideal to proceed onward to the following one. Likewise, attempt to reach the designer specifically so you can likewise examine the financial backing and time period without any perplexities. The picked firm ought to be real and legitimate, as this will evade issues in future. A certified firm will never have lawful issues and the entire methodology will be completed easily.